The Trump campaign is running a new ad that uses footage of the shooting death of Michael Brown, the unarmed 18-year-old black teenager who was fatally shot by a white police officer in Ferguson, Missouri, to highlight the importance of racial justice.
The spot, titled “No More Death,” was released on Tuesday.
“We need you to tell the world that we’re tired of seeing Black Lives Matter die, that Black lives matter, and that our lives matter,” Trump says in the ad.
“This week, a little-known grand jury decided that Michael Brown’s death was a murder and that the officers who shot him were guilty.
It was a verdict that will make us angry, but it won’t change anything.
Black lives are not worthless.
“If you see something, say something.”
In the ad, which uses footage from Ferguson, the shooting of Brown by a police officer on August 9, 2014, and the subsequent demonstrations following his death, Trump says, “If the officer who shot Michael Brown can be charged and convicted, so can we.
If the police officer who killed Michael Brown has been fired, so too have our cops.”
He then calls on people to join “the Black Lives Matters movement.”
The spot is the latest in a string of anti-Black footage the campaign has released since the presidential election.
The Trump team released another video featuring the president on Sunday, and Trump has also retweeted a video that shows protesters in New York City chanting “F*** the police.”
“It’s the beginning of a new era of civil disobedience,” said Marisa Caceres, co-founder of the group #BlackLivesMatter.
“Now is the time to demand justice and to demand an end to racism and police brutality.”
The Trump White House did not immediately respond to a request for comment.
Trump’s “No more deaths” ad comes on the heels of a series of anti–Black protests that took place across the country.
Protesters and activists have taken to the streets to express their outrage over the shooting deaths of Black men, including Walter Scott, Alton Sterling, Tamir Rice and Freddie Gray.