How to craft a great craft beer story in 2017

Craft beer can be hard to pin down, but we’re here to help.

To do that, we’ve compiled a list of tips for craft beer writers who are trying to make a story.


Write like a journalist.

The word journalist has two meanings.

One is to be an objective writer who specializes in the subject of a story or a subject that is important to the writer.

The other is to write as if you are in the same room with the writer, sharing information that you know the writer would like to hear.

If you want to be considered a journalist, it’s important to write like one.


Be objective.

Do you want a story that will stand up on its own?

Are you interested in telling a story about an important subject that affects the community or the city?

Or are you interested only in a single story about something that’s been written about it?

If so, it helps to write with a certain level of rigor.

If that’s the case, you may be better off writing a story from a single point of view.


Get your facts right.

Is this story true?

Do you know its author?

Do your sources have any credibility?

These are all important pieces of information that will help your story stand out.


Make sure the story doesn’t come across as a one-sided story.

If your story comes across as one-dimensional, that means you have to be careful to not over-sell or undersell the story to a reader.

There’s no substitute for truth.

A good writer will be able to write about the subject matter and tell a compelling story.


Focus on the characters.

Your characters are the people who will be the story.

They are the characters who will tell the story, whether they are the narrator or the protagonist.

If the characters are flawed, the story won’t stand out well.

Be careful not to oversell them or underplay them.


Write in a clear, concise manner.

Use a sentence or two to convey the gist of the story in a concise, clear manner.

For example, “This is what I’ve learned about craft beer during my time as a brewer.”


Keep the details on topic.

The more details you have in the story the more compelling it will be to readers.

Write your story with as much detail as possible.


Don’t be afraid to get personal.

If something doesn’t seem right to you, it doesn’t need to be the end of the world.

It’s okay to be upset and frustrated and angry and frustrated.

It can be a good thing to write a story with these emotions in mind.


Use words that are specific.

If there are any characters or events that you want the reader to know about, make sure you use them.

Don.t just say, “Here’s what I know about craft brewing,” or “Here are my friends and I in this craft beer community.”

For example: “I know that some of my friends are making craft beer.”

“I also know that craft brewing is important and that it’s an important part of our community.”

“Here is the information I gathered about the craft brewing industry and I’m sure that you would find it helpful.”


Use language that conveys an emotion.

In the end, you want readers to feel something when they read your story.

Do your characters make the best of the situation?

Do they try to solve the problem?

Do their actions and words serve as an example of how craft beer can work?

All of these things will make your story more engaging and memorable.


Write from a place of respect.

In a craft beer world that’s often defined by competition and competition is a place where it’s easy to lose respect.

Make it clear that your story is not about what you do.

Your story should be about what happens in the community.


Use the right tools.

While you should always try to write from the perspective of the reader, sometimes it’s helpful to write for someone else.

If someone you know has a passion for craft brewing, you might want to write your story about him or her, not a friend or a colleague.

A better approach would be to write the story from the point of the craft brewer.

This way, the reader can connect the story with the brewer and have a greater understanding of what craft brewing means to him or herself.

Read more about the Craft Beer Writer’s Workshop.